I founded and directed Illusion, a fashion brand blending futurism and contemporary design. My role covered the full creative process from conceptual direction and collection design to branding, lookbook production, and campaign storytelling. Through Illusion, I developed a distinctive aesthetic inspired by post-apocalyptic and avant-garde influences, while overseeing production, partnerships, and visual communication.

This project allowed me to merge my skills in fashion design, art direction, and digital storytelling into a cohesive brand universe.