ifem endo
2024-2025
CREATIVE DIRECTION
brand design
consulting
For IFEM Endo, I supported the development of the institute’s digital communication by creating clear, professional, and accessible content for patients and healthcare professionals.
My mission included the production of social media content, management of online presence, and editorial support to ensure a tone that is informative, empathetic, and aligned with medical standards. I also contributed to structuring the brand’s digital identity, helping IFEM Endo strengthen its credibility and visibility within the healthcare ecosystem.
Sector :
Medical | Endometriosis | Education
TOOLS :
Photoshop | After Effects | Premiere pro | Canva
Monday | Slack
Brand Identity Redesign
I led the complete redesign of IFEM Endo’s visual identity, starting from the existing brand assets to build a more cohesive and empathetic universe. I created a graphic system based on abstract shapes and floral forms, symbolizing sensitivity and resilience while addressing endometriosis with a human touch. The objective was not to develop a strictly feminine identity, but rather a universal visual language that could be used by both patients and medical professionals including Prof. Dr. Horace Roman, an international reference in the field.
Before
after
Video contents.
At IFEM Endo, I was in charge of producing professional video content to support the institute’s international academic mission. This included the production of educational and surgical training videos explained by Pr. Dr. Horace ROMAN, designed for medical professionals and international surgeons, ensuring clarity, precision, and high production value.
Videos are confidential.
Design of bespoke business cards, combining clean typography, refined layouts, and brand-specific graphic elements. The objective was to create a professional, memorable print asset that reflects the brand’s identity while ensuring clarity and elegance.
